Privacy Policy

At ElderTech Living, we respect your privacy and are committed to protecting the personal data of our customers and website visitors. This Privacy Policy outlines how we collect, use, store, and share your information in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR).

1. Information We Collect

We may collect and process the following categories of personal information:

• Identity and Contact Data: Name, billing address, delivery address, email address, and telephone numbers.
• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, operating system, and platform used to access our website.
• Transaction Data: Details about payments to and from you, and details of products and services you have purchased from us.
• Usage Data: Information about how you use our website, products, and integrated smart living services.

2. How We Use Your Information

We use your personal data to:

• Process and deliver your orders, including managing payments and returns.
• Provide customer support, device setup assistance, and handle technical queries.
• Improve our products, website layout, and overall customer experience.
• Communicate essential service updates and policy changes.
• Comply with our legal and regulatory obligations within the United Kingdom.

3. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. Typically, standard account and transaction data is kept for a period of six years after your last interaction to comply with UK tax laws.

4. Sharing Your Information

We do not sell your personal data. We may share your information with trusted third parties who assist us in operating our business, such as payment processors, delivery couriers, and IT service providers. All third parties are contractually bound to maintain strict confidentiality and data security.

5. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Access is limited to employees and contractors who have a strict business need to know.

6. Your Legal Rights

Under UK data protection laws, you have rights including:

• Right of Access: Requesting a copy of the personal data we hold about you.
• Right to Rectification: Requesting correction of any incomplete or inaccurate data.
• Right to Erasure: Asking us to delete or remove personal data where there is no good reason for us continuing to process it.
• Right to Restrict Processing: Suspending the processing of your personal data under certain scenarios.

7. Contact Us

If you have any questions regarding this Privacy Policy, or if you wish to exercise your legal rights, please contact our Data Protection Officer using the details below: